Reforma Serif Font – In order to celebrate the centenary of the University Reform, occurred in this house in 1918, the UNC hired us to create a bespoke type design. The new family had to convey, on one hand, the intellectual heritage of an institution of four hundred years, multifaceted protagonist in the history of the continent, and on the other the spirit of public education in nowadays’ Argentina, identified with values such as democracy, collective knowledge, horizontal exchange, equal opportunities.

The resulting design named ‘Reforma’ is a multistyle typeface composed of three subfamilies: Reforma 1918, Reforma 1969, and Reforma 2018. In respect to stroke modulation and overall anatomy, Reforma 1918 is the classic version, Reforma 2018 is the modern sanserif, and Reforma 1969 is an intermediate hybrid combining the virtues of the former two. All three styles behave finely in a wide range of bodies from display to immersive text.